Shop Surprise is promotional campaign that uses electronic
media to encourage residents to buy local. The program utilizes various digital
promotional elements including the internet, websites, email marketing, text
marketing, and social media platforms like Facebook and twitter. The notable
feature of the program is the use of digital text messages (deals) that are
sent to a person’s mobile phone. Local businesses submit special offers (deals)
to the Chamber. Those deals that meet certain criteria are then broadcast to
Shop Surprise customers.